Concept, Design

With effect from 1 January 2016, free plastic bags are prohibited in the Netherlands. This measure is intended to combat litter on the streets and in the sea, and prevent wastage of resources.

As a reaction on this prohibition Albert Heijn created the “Albert Mijn Bag”. A personalized canvas eco bag where the iconic logo of Albert Heijn, the A and the H are transformed into your own initials. In this example my own initials the A and the B.

For just €1,- you can order this personalized shopper on their website.

Personal Project