Art Direction, Set Design
To launch the new, simpler identity and positioning of HEMA’s "Maakt gewoon bijzonder" (Make everyday exceptional) een goed stel mensen created a campaign that reinforces their offering: simple joys, reliable quality and always something fun to make it special. I worked with them on this new visual identify in a supporting role
In collaboration with advertising agency XXS I was responsible for the visual concept, set and costume designs on this project.
Print, Digital, Social, OOH
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Concept, Creative Direction, Art Direction, Set Design
To promote their new metallic framed glasses, Ace & Tate needed a variety of images that tells a continuous story reflecting the coolness of metallics.
Print, Social, Retail Campaign
I formed part of the core team concepting on live briefs for our global client, Absolut.
These are some of the concepts we came up with in response to those briefs.
Creative Direction, Design, Concept, Set Design, Creation
For several editorials I was asked to design, create and style hats that where fitted to the theme of the shoots.
The Amsterdam based hat brand HET was born.
For Prestage issue 9 I was asked to create an advertorial with accessories from the Chanel Fall Winter 14/15 "supermarket" line.
Together with photographer Valentina Vos we used three of their iconic products to feature in this advertorial, the supermarket basket, the leather milk bag and the can bracelet.
Created for a special project showcasing the most talented creatives in the Netherlands me and photographer Pablo Delfos shot portraits of iconic Dutchies known in the creative industrie.
The shadowing, light and lines plays a big role to give the pictures a feeling of strength. The caught in the moment way of photography lets the icons be their strong pure selves.
Our Dutch Giants include electro DJ and event organizer Joost van Bellen.
Erik Kessels, a artist, designer and curator with a particular interest in photography, and the creative director of Kessels Kramer.
Koos van den Akker, a famous designer and well known for his prismatic designs and iconic sweaters.
The amazing model and photographer Andre van Noord, The rockband Kensington, our world-famous make up artist Ellis Faas and creative duo Lernart en sander.
