Art Direction, Set Design

To launch the new, simpler identity and positioning of HEMA’s "Maakt gewoon bijzonder" (Make everyday exceptional) een goed stel mensen created a campaign that reinforces their offering: simple joys, reliable quality and always something fun to make it special. I worked with them on this new visual identify in a supporting role

In collaboration with advertising agency XXS I was responsible for the visual concept, set and costume designs on this project. 

Print, Digital, Social, OOH